From the Humanswith.ai archive

Best Agency Positioning

Case data Promotion features From hypothesis to LP creation ROI and key indicators Utilising the marketing unit Example of a marketing unit Website: https://humanswith.ai/ Specialisation: Performance Marketing Location: Moscow Service Regions: Russia, USA, UAE, Europe Year Established: 2019 Result: Increased the agency

Preserved from an earlier website era Case study August 11, 2025

Case data
Promotion features
From hypothesis to LP creation
ROI and key indicators

Utilising the marketing unit

Example of a marketing unit

Website:

https://humanswith.ai/

Specialisation:

Performance Marketing

Location:

Moscow

Service Regions:

Russia, USA, UAE, Europe

Year Established:

2019

Result:

Increased the agency’s annual revenue from 15 million to 30 million RUB

Result:

Grew team size from 2 to 23 employees

Result:

Raised average service contract value to 10 million RUB

Transition from freelancing to a boutique agency with guaranteed client profit growth

Build an internal culture of hypotheses and experimentation

Scale the team without compromising quality

Evolve from a contractor to a true external marketing department

Move away from fixed pricing and purely tactical tasks

Implement a predictable growth model (marketing unit)

Challenges of implementing a new methodology

Transitioning team to hypothesis-driven thinking

Difficulty shifting from task execution to hypothesis testing approach.

Building profit accountability culture

Establishing mindset focused on results rather than process completion.

Scaling without quality compromise

Maintaining speed and systematic approach during team growth.

Convincing clients to pay for results

Shifting from activity-based to goal-achievement based pricing.

Take the first step towards business growth - leave a request!

Consult Now

Stages of Transformation

Stage 1. Rethinking the Business Model
- Analysing the current state (freelancing, fixed pricing)
- Defining the development direction (boutique agency)
Stage 2. Creating the Methodology
- Developing the "marketing unit" concept.market × traffic × converter × sales team × finances = profitwhere × denotes multiplication
- Building the profit formula (5 key components)
- Designing financial forecasting models
Stage 3. Implementing Growth Processes
- Shifting to hypothesis-driven management
- Introducing weekly growth sprints
- Standardising the testing process (8 hypotheses / 6 hours)
Stage 4. Scaling the Team (2020–2021)
- Establishing 6 specialised departments
- Developing a staff growth and training system
- Implementing process-based management
Stage 5. Optimising the Client Experience
- Transitioning from executors to strategic partners
- Creating a results-guarantee framework
- Introducing transparent reporting

Write to us on WhatsApp

Key Takeaways from the Transformation

Over two years, we transformed a freelance studio into a boutique agency with a 30 million RUB annual turnover. Our secret? A scientific approach to marketing that guarantees clients a twofold increase in profit. Key Takeaways

+100% agency revenue

Annual turnover growth from 15 to 30 million RUB over 2 years

23-person team

Team scaling from 2 to 23 specialists without quality compromise

10M average contract

Average service contract value raised to 10 million RUB per project

2x growth guarantee

Scientific approach with guaranteed 2x client profit growth