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Laser Clinic: AI Sales Agent

Case data Promotion features From hypothesis to LP creation ROI and key indicators Laser Clinic — AI Sales Assistant AI Sales Rep – Workflow & Feature Map Website: https://laserclinic.cz Industry: Laser Hair Removal Location: Prague Geography: Local market Budget: ₽972,000 Project Start: March 2024 Result: Booking conv

Preserved from an earlier website era Case study December 30, 2025

Case data
Promotion features
From hypothesis to LP creation
ROI and key indicators

Laser Clinic — AI Sales Assistant

AI Sales Rep – Workflow & Feature Map

Website:

https://laserclinic.cz

Industry:

Laser Hair Removal

Location:

Prague

Geography:

Local market

Budget:

₽972,000

Project Start:

March 2024

Result:

Booking conversion increased from 5.7% to 33%

Result:

Sales conversion increased from 3% to 11%

Sales Automation and Conversion Growth

Handle up to 300 new clients per day

Fully utilize 3 devices and install 2 additional ones

Increase monthly subscription sales by 150–200 units

Build a loyal customer base for upselling additional services

Reduce the workload on the sales department and speed up lead processing

Challenges of Implementing an AI Sales Assistant and CRM Automation

Ability

Limited capacity of the sales team to process leads

Barriers

Language barriers (Russian, Czech, English, Ukrainian)

AI assistant

The first version of the AI sales assistant could not book clients autonomously

Control

Insufficient control over advertising contractors

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Stages of Implementing the AI Sales Assistant and CRM

Stage 1️⃣ — Landing Page Creation for Key Offers
- Developed a landing page with a user-friendly booking flow
- Optimized for lead capture and conversion
Stage 2️⃣ — Meta Ads Launch + End-to-End Analytics
- Facebook and Instagram campaigns to attract first-time clients
- Tracking performance at every stage of the funnel
Stage 3️⃣ — KommoCRM Implementation
- CRM setup and integration for centralized lead processing
- Automation of manager workflows and database creation
Stage 4️⃣ — First Version of the AI Sales Assistant
- The bot identified the client’s preferred language
- Answered 200+ frequently asked questions
- Sent booking reminders
Stage 5️⃣ — Second Version of the AI Sales Assistant + Altegio Integration
- The bot independently books, reschedules, and cancels appointments
- Automatically informs clients about appointment details
- Booking conversion increased from 5.7% to 33%
- Sales conversion increased from 3% to 11%
Stage 6️⃣ — Sales Team Training and Process Optimization
- Video guides and weekly sync calls for managers
- Transition to pre-configured technical solutions for operational stability

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Impact of Implementing the AI Sales Assistant

Over the course of the project:

From 5.7% to 33%

Booking conversion increased

From 3% to 11%

Sales conversion increased

To 0.5 FTE

Sales department workload reduced

Improved

Faster lead processing and improved service quality