From the Humanswith.ai archive

FUE + FUI Clinic

Case data Promotion features From hypothesis to LP creation ROI and key indicators FUE: A comprehensive approach to becoming a market leader Doubling the number of purchase-ready leads Website https://fue-clinic.ru/ Niche Medicine (hair transplantation) Location Moscow Target region Russia Budget 650,000 RUB/month — te

Preserved from an earlier website era Case study November 8, 2023

Case data
Promotion features
From hypothesis to LP creation
ROI and key indicators

FUE: A comprehensive approach to becoming a market leader

Doubling the number of purchase-ready leads

Website

https://fue-clinic.ru/

Niche

Medicine (hair transplantation)

Location

Moscow

Target region

Russia

Budget

650,000 RUB/month — team operations budget

Advertising budget

~1,000,000 RUB/month (Yandex.Direct)

Project start

May 2022

Result

leads increased by 133%

Result

revenue growth of +1.45 times within one year

Result

search engine traffic increased by 375%

Result

received award from Russia's largest geoservice

Achieved market leadership for the clinic within a year through a comprehensive approach

Raised the clinic’s rating to 5.0 (Yandex.Maps, Google Maps)

Increased organic search traffic and improved lead conversion rates

Launched SMM promotion

Boosted advertising traffic, increased the number of leads, reduced CPC

Challenges faced by the team

Zero reputation

Started with 4.4 rating and complete lack of trust from potential patients.

Poor search visibility

Website wasn't ranking in Google and losing majority of target audience.

Low paid traffic share

Only 5% of traffic from key search queries came from contextual advertising.

Limited technical foundation

Tilda-based website with restricted functionality for medical business.

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Stages of transforming the clinic into a market leader in the shortest possible time

Stage 1: Reputation Management
- Developed a landing page for collecting reviews with automatic routing (positive → publication, negative → feedback).
- Implemented a patient loyalty program for leaving reviews (bonuses for honest ratings).
- Set up automation in amoCRM: thank-you emails, negative review handling, manager notifications.
- Raised the clinic’s rating from 4.4 to 5.0 and received an award from a major geoservice.
Stage 2: SEO Optimization
- Migrated the website from Tilda to WordPress → fixed technical issues (robots.txt, sitemap.xml), improved page load speed by 30%.
- Added schema.org microdata (for videos, FAQs, services) to improve search engine rankings.
- Implemented content templates → accelerated the publication of SEO articles and reduced costs.
- Result: +375% increase in organic traffic, +133% more leads.
Stage 3: Social Media Promotion
- Created a YouTube channel featuring real patient case studies (CTR 5.6%, 149K views).
- Launched a Telegram channel as a "patient diary" (reach up to 4K without advertising).
- Developed content on Yandex.Zen → impressions increased by 143 times thanks to video format.
- Implemented an AI avatar for content creation → reduced the doctors' filming time.
Stage 4: Advertising Setup
- Set up end-to-end analytics (UTM → CRM → offline sales tracking)
- Automated lead segmentation (A/B/C) through surveys and CRM integration
- Optimized bids using machine learning → reduced cost-per-click by 37%, increased clicks by 234%
- Increased the share of paid traffic from 5% to 62% while reducing the cost per lead

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Results of the Work Completed

Thanks to a comprehensive strategy covering key aspects of digital marketing, we managed to transform a new clinic into a market leader in hair transplantation within just one year. Key Results:

+133% leads

Growth in quality inquiries over 12 months of work

+375% SEO traffic

Increase in organic traffic from search engines

+1.45x revenue

Annual revenue growth for the clinic

5.0 rating

Award from Russia's largest geoservice