From the Humanswith.ai archive
Growth Hacking Testing Principle
Case data Promotion features From hypothesis to LP creation ROI and key indicators Impact of the Video Widget on User Behaviour Improvement in key metrics when comparing two periods: before and after the widget launch Website: https://hfe-hfe.ru Theme: Growth Hacking Location: Moscow Region: Russia Budget: Free (first
Impact of the Video Widget on User Behaviour
Improvement in key metrics when comparing two periods: before and after the widget launch
Website:
https://hfe-hfe.ru
Theme:
Growth Hacking
Location:
Moscow
Region:
Russia
Budget:
Free (first 14 days of tool usage)
Project Start:
February 2022
Result:
5% increase in overall lead conversion rate
Result:
3% increase in direct conversions (from the widget)
Result:
Improved lead quality
est the GetReview Video Widget for Conversion Rate Growth Using a Growth Hacking Approach
Test the video widget’s impact on conversion rates
Ensure accurate tracking of key metrics
Optimise the widget for both desktop and mobile devices
Implement the entire hypothesis within 6 hours without requiring additional resources
Problems and Solutions During the Testing Phase
No ready-made video content available
Needed to create video from existing materials within short timeframe.
Strict time limitation constraints
Only 6 hours for hypothesis testing without team involvement.
Different UX across devices
Video subtitles reduced desktop CTR, requiring adaptations.
Complex indirect impact assessment
Need to measure overall conversion impact, not just direct leads.
