From the Humanswith.ai archive

Outreach

Case data Promotion features From hypothesis to LP creation ROI and key indicators Cold email outreach Results of the email campaign by individual countries: Website: https://humanswith.ai/ Niche: B2B marketing, international expansion Location: Moscow Geography: Russia Budget: 500,000 RUB Project Start: February 2023

Preserved from an earlier website era Case study August 3, 2025

Case data
Promotion features
From hypothesis to LP creation
ROI and key indicators

Cold email outreach

Results of the email campaign by individual countries:

Website:

https://humanswith.ai/

Niche:

B2B marketing, international expansion

Location:

Moscow

Geography:

Russia

Budget:

500,000 RUB

Project Start:

February 2023

Result:

Entry into the global market within 2 months

Result:

Partnership with 2 major clients in the UAE

Result:

26,360 emails sent - 215 replies

Result:

100 meetings held

Result:

$20,900 in sales

Entering the International Market Without an Advertising Budget

Launch test email campaigns in 6 countries

Adapt offers to the cultural specifics of each country

Optimise email sequences

Identify 100+ potential clients for negotiations

Achieve an open rate ≥30% and a reply rate ≥1%

Challenges Encountered During Cold Email Outreach

Technical difficulties in email setup

Complex domain configuration and warming of email accounts for deliverability.

Low quality of contact databases

20-50% of contacts were invalidated after database verification.

Cultural differences in offer perception

Different communication approaches in Asian and Arab countries.

Limited resources for scaling

Necessity for manual personalization for each audience segment.

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Stages of Cold Email Outreach Execution

Stage 1: ICP Preparation
- Identified cold email outreach as the primary market entry method
- Developed an ICP (Ideal Customer Profile) for companies and contacts:
  - Geography: Turkey, UAE, Israel, Korea, China, CIS
  - Industries: Medical clinics, equipment, services, hotels
  - Job titles: Senior and mid-level managers
- Took into account cultural specifics of each country:
  - For Asian countries — references to family and weather
  - For Arab countries — emphasis on respect
  - For the US — short, informative emails
Stage 2: Offer Formulation
- Created personalised offers for each audience segment
- The team tested various versions, including the offer: "Let us grow your business, and you share the profit"
Stage 3: Contact Collection
Contact collection was carried out in three steps: Step 1. Contact Search The team used:
- Apollo.io — to identify foreign companies
- Контур.Компас and ДаДата — to find Russian companies
Searches were conducted both automatically and manually. Automation allowed rapid collection of large data volumes, but came with risks: many outdated contacts, bugs, and difficulties with precise segmentation. Step 2. Contact Verification Database validation was performed using:
- Free validators: LetsExtract and Globo
- Paid validator: Hunter
Between 20% and 50% of contacts were invalidated after verification. Step 3. Uploading Data to the Email Outreach Platform Data was uploaded to lemlist for email dispatch
Stage 4: Setting Up and Launching Cold Email Outreach
Key aspects of email execution:
1. Email Deliverability To prevent emails from landing in spam, technical best practices were followed:
  - Domain certificate configuration
  - Email warm-up
  - Personalisation
  - Careful subject line crafting
  It was noted that 100% deliverability is unattainable: corporate clients often have strict filters, and access is only possible via whitelists.
2. Personalisation and Offer-Focused Subject Lines Each audience segment received a tailored offer, accounting for cultural differences in offer perception.
3. Multiple Touchpoints with the Client A sequence was used consisting of:
  - First email
  - Follow-up email
  - Reminder (follow-up message)

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Results of Work Completed

Within two months of cold outreach across six countries, the team secured two sales with a total value of $20.9K. This demonstrated that cold email outreach is a fast and effective way to enter any market.

2 months for market entry

Fast international expansion across 6 countries without an advertising budget.

$20,900 in revenue

Partnership with 2 major clients in the UAE with a high-ticket value.

26,360 emails sent

Large-scale email campaign with 215 replies and 100 meetings held.

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Built a fully functional cold email outreach system from scratch.